Unrelated : learning language proactivity

E. has an interesting wish. He wants to create a school to each proactive English to Japanese for business, English with attitude so that they fit in that "other" culture. Would it be appropriate to call this "conscious stereotyped English course for professional"? I perfectly know what he means. His staff are rather correct in terms of competence. They are so so in ENglish, but they are incompetent when interfacing with his English clients. They are locked in self-stereotyping - overwhelmed Japanese by loud voice blond. I have to talk more with him because he is touching something massive.