Wednesday, February 24, 2010

More Toyota

The Toyota affair is a mighty one. How it stirs emotion in this writer or elsewhere. But elsewhere, the matter of (miss)communication as a core issue has been highlighted here and there before it recedes away to leave room to more concerns about business. It has already started. Mr. Toyoda is in rehearsal mode and someone suggests he delivers with an interpreter and a strategic consultant on hand. Liaison interpreters are often playing both roles or at least expected to play a single duo, at a smaller level. Nothing will change. There is nothing but to wait for some book in the making hopefully analyzing the case in a tangible way.

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