Reading so much on the screen has brought forward a personal phenomenon over the years publishers might take notice of, although it must be already too late for them. The phenomenon I am referring to here is going back to subscription and paper. I am now subscribed to two US and three French magazines. Sorry for Japanese magazines but the lameness of these make reading for free on screen a better deal.
Not that reading on screen has receded in the background, but the portability and the focus that paper allows can't be beaten. That's just when Apple released the iPad in Japan. The magazines publishers' association here have a promotional week when they entice people through posters in the subway to read magazines. The stance, vague, targeted at young women, fashionable, has been meek and lousy over the years. It may not generate a large enough readership to justify focusing the promotional message on exactly that, get focused, also read paper magazines. But the appeal must be obvious to some readers. One "function" that paper can't be beaten at is flipping back to where reading stopped. I never go back to ... on screen, even if using state of the art "read letter" services. Things to be read later never get read but swamped in oblivion because speed and being ahead matters most.
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