Wednesday, June 2, 2010

Calling for help, and gasping for air

"All of our interpreters are bilingual/bicultural professionals trained to perform several complex tasks: listen to the speaker, analyze a fleeting and yet real message in its entirety, interpret the message into another language, preserving the characteristics of form and substance inherent in another culture. We have interpreters proficient in medical, legal, business, government and insurance terminology as well as many other terminologies."

SOS Talk!! pushes forward the fantasy that interpretation can reach appropriate level of ... what else? appropriateness, by just calling the service and snap an interpreter ready to deliver on the spot without a single clue about the setting. It's all a matter of context, the context, stupid!

The technology gets rid of the call center to get in a touch with a smiley, young and happy competent interpreter, happy to get paid at best 1 dollar per minute - my guess. The stock photography, the bakelite blond delivering the marketing tune, everything is familiar with standard cheap and fake.

- Hi! we're just in the middle of a discussion with a potential customer for a multibillion dollars contract. Our interpreter onsite just ran away. Can you help? It's very easy. We are talking about ethylene glycol. Are you familiar with ethylene glycol?
- Sure, I had some for breakfast. Go ahead.
- OK, gentleman, we now have an interpreter online. Ok, so let's get briefly back to the issue. As I said,
Ethylene glycol is widely used to inhibit the formation of clathrates in long multiphase pipelines that convey natural gas from remote gas fields to an onshore processing facility. Ethylene glycol can be recovered from the natural gas and reused as an inhibitor after purification treatment that removes water and inorganic salts.

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